5 Killer, Online Business Marketing Strategies!
Building a business online can be a rough task. With so many business “experts” pulling you in a hundred directions with their advice, it’s nice to come back to “core” concepts and refocus your online marketing efforts.
I’m going to share with you the 5 fundamental thoughts I have when it comes to building business online. This is not hype or pie in the sky, but rather a clear mindset for planning your business marketing strategy, especially when it comes to the marketing online.
Build Your Email Marketing List
The more emails you have on your list the more profit potential you have in your business. This is a huge void for most small businesses. If you don’t have a tool in place to manage your list, get one ASAP. Make sure your site has a form to get new subscribers.
Automate Your Marketing Processes Online
You can use great tools like a business marketing automation tool, or even have your own custom application built. Processes include, client account setup, account management, subscription management, email marketing, customer incentives, affiliate management, credit/points management, shopping cart, online payments, recurring payments, etc… the list of processed that can be automated online is just ridiculous, I’ll leave it there for the sake of brevity.
Leverage Social Media & Web 2.0
You can use videos, audios, pdfs, social groups and profiles, contests, giveaways or even a referral process with rewards. Social Media and Web 2.0 are not synonymous with Social Networking Sites, but rather embody the concept of virtual, word of mouth marketing. This is one of the most powerful, yet least understood marketing strategies of them all! No one is going to have all of the answers, be very WARY of those claiming to have the “final answer”, as it were.
Subscriptions, and more specifically, automated subscriptions is the best move a business can make. If you only sell products in your business, you may have internal sources for recurring revenue. Just spend some time thinking about what is valuable to your clients and how to turn that into a monthly subscription.
Selling a product one off is great and all, but it’s much nicer to have the base of passive residual income flowing! Not only will you profit more, but if your exit strategy is to sell your business, then you’ll want some residual income flowing, to demand top dollar!
Get in the news
I sometimes feel sorry for retail establishments that have no news about, but most of the time it gets me excited! Why? Because I know I can help them generate returns with a well executed press distribution strategy. Anyone can submit a press release, but not everyone has the reporters calling them!
And of course, the most fruitful of all strategies…
Use Common Sense
I knew you’d get a kick out of that one.. what I mean by that is, know what you’re getting into and plan ahead so you can have a well rounded marketing strategy that encompasses these 5 core concepts.